Plain language writing

We use plain language to make your text simpler and clearer —without sacrificing the intended meaning

One way to make content simpler is to break the text into different chunks so it matches the way users think. Another way is to make the headings work harder as signposts—so your readers don’t get that ‘Where am I?’ feeling.

Ensuring your text is accurate as well as appropriate for target readers relies on support and collaboration with your content experts. We can recommend specific techniques to help produce text that meets the needs of both technical specialists and the general public.